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Five Life is a free-to-air television channel in the United Kingdom owned by Five. The channel launched on October 15 2006 and is available on digital television via Freeview, Sky Digital and cable television. It's also one of two digital channels launched by Five , in order to create a multi-channel strategy , which most analogue broadcasters had already achieved. .[1]
Five Life broadcasts between 6am and 11pm. The channel is targeted at a female audience. Five has announced that programming will include The Ellen DeGeneres Show, Love My Way,[2] Windfall,[3] Angela's Eyes, a weekday double-bill of Trisha Goddard and new episodes and a weekly omnibus of Home and Away. Repeats of teenage drama Dawson's Creek started showing in December of 2006.
The channel in February, will be repeating Season 1 of US Drama Big Love before showing new episodes of Season 2.
During the mornings, an extended version of the kids' strand Milkshake! is broadcast.
The first programme broadcast on Five Life was Inside The Priory, a documentary about The Priory clinic, at 8pm on the channel's launch day. The launch of Five Life marked the start of Five's digital multi-channel strategy designed to compete with similar strategies from its rivals Channel 4 and ITV plc.
On 11 January 2007, it was announced that Five Life have acquired the multi-channel rights to air popular and recently axed ITV1 dramas, Bad Girls (Series 4-8) and Footballers' Wives from Spring 2007.
To add the excitement of Five Life yet again, on March 23rd 2007 Five Life won the rights to air the new popular American drama Dirt starring Courtney Cox.